Two women sitting on a beige, curved sofa in a room with white walls and wood flooring. One woman has red hair and is wearing a beige sweater and black skirt; the other has blonde hair and is wearing a white dress with black embroidery. They are engaged in discussion, looking at papers or notebooks.

Our Intelligence Briefs.

Most brands operating in the GCC are working from assumption more than evidence. Our Intelligence Briefs exist to examine what's actually shaping life here and bring together data, consumer behaviour, market movement and our own experience working with brands across the region.

Behind every brief sits real, commissioned research, not just headline statistics. We pull together the numbers behind each industry, conduct new research where the data doesn't already exist, and combine that with our own experience working inside these sectors. It's how we get to know a market inside out, and that depth is what everything else we build for a brand rests on.

Our first brief looks at Hospitality & F&B - one of the GCC's most dynamic sectors, and one going through enormous change, with new concepts arriving, international brands entering, and consumers with more choice than ever. We hope you find it useful.