We built Sorrana around the kind of partnership we believe clients deserve - senior, direct and fully invested.

After years working across the region, we'd both seen how often businesses needed something different from their agency relationships. More senior involvement. More honest conversations. A better understanding of the business before jumping into solutions.

We started Sorrana to bring those things together. A consultancy where clients work directly with experienced partners, where research informs decisions, and where strategy doesn't stop at a presentation. We wanted to combine the thinking with the doing, and build the kind of business we'd want to work with ourselves.

A woman with blonde hair, wearing a white button-up shirt and blue jeans, smiling, sitting on a wooden chair with her hand resting near her chin, against a plain light gray background.

Katie Watson Grant

Founding Partner

Katie has spent two decades at the centre of the GCC’s brand and communications landscape. She has shaped strategy for some of the world’s most recognised brands across the region and most recently led an integrated communications agency, overseeing business performance, team leadership and award-winning work across PR, social, content and digital. Known for combining big-picture thinking with practical execution, she helps brands cut through complexity, build influence and deliver measurable business impact.

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Scarlett Sykes

Founding Partner

Scarlett is a communications and business development leader with over 17 years of experience across PR, marketing, media, and editorial. She has worked with luxury and lifestyle brands, fashion and beauty names, and international businesses entering and scaling across the Gulf - bringing the strategic instinct, media relationships, and regional knowledge to help brands find their voice and own it. Throughout her career, she has helped some of the region’s most ambitious brands accelerate growth, strengthen reputation and unlock new opportunities across the GCC.


What Makes Us Different /

Senior Advisory, always

The founding partners are on every brief. Not just onboarding or supervising but actually in the room. 


Evidence, Not Instinct

Every recommendation is grounded in evidence - drawing on existing intelligence, our own research and, where needed, a deeper diagnostic.


Client-perspective Framing

You won't be fitted into a package. Every engagement is built from scratch, around what you need and nothing you don't.